Lately, it seems like there's sexy superhero lingerie and cute comic-book-inspired underwear everywhere I look.
Check out these sexy styles inspired by superhero movies.
And the trend isn't just about brightly colored bras and panties - it's more literal. Underwear manufacturers are partnering with companies like DC Comics and Marvel to bring 'official' licensed styles to all different types of retailers.
Yes, styles like these - sort of - were always around. Remember Underoos in the 80s?
But I've never seen so many different types of superhero underwear for grown women, available everywhere - and not just at ThinkGeek.com.
The long-lived trend has also been brewing for years.
Back in 2011, the folks at Victoria's Secret went with a comic-book theme - and the VS Angels wore superhero capes to strut down the runway. Then, fashion designer Phillip Lim was so into the look that he actually wrote a comic book to accompany his Fall/Winter 2012 collection. Lim's clothes that year were bright colorful prints, including a top with an oversized 'ka-pow!' graphic that Beyonce once sported.
But comic book characters first started infiltrating the fashion world way back in 2008, when even Vogue's stylish Anna Wintour - shockingly - donned a superhero-inspired gown at the famous Metropolitan Museum of Art's annual Costume Institute Gala, to celebrate the opening of Superheros: Fashion and Fantasy.
Now, bright comic book hues are fashionable again - like these runway looks from Ralph Lauren's Spring/Summer 2014 fashion show.
I don't see the trend slowing anytime soon.
A new Marvel superhero mini-series for Netflix begins filming in NYC during the summer of 2014, which will no doubt inspire even more comic-themed merchandise, including clothing and lingerie. (BTW: Check out this really cute 'Pow' ring by Forever 21.)
And now we can all look forward to Ben Affleck in the movie Batman vs. Superman, which also begins filming this summer. I also heard there will be a superhero-themed skit at this year's 2014 Academy Awards on Sunday, March 2nd. (Dish on what the celebs are wearing during the show with me on Twitter, at @LingerieGuide)
Since the trend has now trickled down to our skivvies...
There are panties, bras, corsets, robes, camis and even waist-cinchers adorned with comic-book-inspired prints and superhero logos.
Some of these styles will make you feel like you're dressed up in a superhero costume - like the Captain America bustier shown above that looks like it's a Halloween costume. (Although, a sexy lingerie costume isn't always a bad thing - anyone into role-playing?)
But most of the superhero lingerie in stores now are styles that are very wearable, and designed to function as everyday undies - for instance, the Wonder Woman string bikini shown above, in sexy red lace.
So if you've got a significant other who's a little bit of a geek - or just really into comic books - have a little fun by revealing this Superman waist cincher when you unbutton your blouse.
You can also proudly wear a Batgirl panty and be a secret supporter of the 'Geek Chic - 'Superhero' trend.
PHOTOS: FIRST: The 'American Dream' bustier at Yandy.com; SECOND: Top, a Wonder Woman lace string bikini; bottom, a Batman Garter panty, both at SuperHeroStuff.com. THIRD: The Superman waist cincher by Castle Corsetry on Etsy.